Joel comm ifart android#

While getting sued isn’t a great app store optimization technique, it sure helped iFart gain its slice of the cheese. At one point it seemed like a requirement to reference iFart in any story about the App store.” “We started seeing tweets from celebrities who were using iFart, and the app became the defacto ‘stupid app’: Any writer who wanted to write about the topĪpps, or dumb apps, or ridiculous money that could be made would mention iFart.

That court case led to an appearance on The Daily Show, which in turn caused a ripple effect. “We got sued by a competing fart app, which quite frankly was a golden opportunity to get media coverage,” Comm said. So when we started publishing that data a number of tech blogs picked up the story.”Īll standard marketing so far, right? But the iFart story took an unusual turn when a competitor created a stink over the phrase “pull my finger.” The number one question they had was ‘how much are you making?’. We also had connections with bloggers who were looking for stories about the App store. “We ran a marketing company, and had large twitter followings and mailing lists to help us seed initial installs.

“There were a lot of factors that caused iFart to go viral and get noticed,” Comm said. So just how did Comm get the original app noticed on mainstream TV, and what effect did that have? Don’t expect to be able to drop a stealth bomb using the Apple Watch anytime soon, though - Apple has banned them. Across Apple’s App Store and Google Play, there are now over 1,200 fart apps. “And honestly, the app store was still very new.” “When iFart first launched there were only a few players in the ‘fart niche’,” Comm said.

Joel comm ifart android#

That’s an impressive feat, but iFart on Android is coming to a very different app world. But we sold about 800,000 units straight up in 2008-2010.” “Remember that the first app came out in the early days,” Comm told me. George Clooney even endorsed iFart in an article published by Rolling Stone, and video game industry legend Peter Molyneux chose it as his favorite fart app in an interview with Game Informer.Īnd it made its developer - InfoMedia, headed up by Joel Comm - a warm and satisfying $40,000 across Christmas Eve and Christmas Day in 2008. iFart made appearances on The Daily Show with Jon Stewart, and with TODAY’s Kathie Lee & Hoda. Not just above other paid apps: It floated above all other apps. It was so popular, it held the top overall spot on the Apple App Store at the time. Just how big a noise did the original app make?